You find that Google updates and algorithm changes are so small you never even notice them. We also have others that are massive that you cannot ignore. Here are some of the free tips for improving Google search results and website speed.
One of the tips is to improve the keywords you use. Remember that the more targeted your keywords are to your specific niche the better. For that matter, you will have to create and utilize targeted keywords. As this will help in boosting your rank and rise above the competition. Here you will utilize tools such as Google Trends and Google’s keyword tool to improve your keywords.
Besides, you should also improve the user experience. Some of the main ranking factors you need to focus on to improve user experience are; bounce rate, pages per session, time on site, and website visits. You find that each of them is related to the experience your website offers visitors. Therefore, if your website is enjoyable, easy to use, offers valuable information, you will receive more visitors who stay on-site longer and visit more pages.
The next tip is to create new and regular blog content. The most important thing is to make sure that your website does not get stale. To improve overall visibility you will have to publish new content regularly. You should make sure that you use keywords strategically in your blog but not too much. Apart from that, you can use the regularly published content together with your email marketing strategy. You can achieve this by simply pushing an email to subscribers each time something new is published. Remember that email marketing for small businesses is still very effective.
In addition, you should also acquire more backlinks. This is one of the most heavily weighted Google ranking factors. And, when you have incoming links to your site from a high-authority domain, it shows that your site is also an authority. This way you will get more traffic which will improve the ranking of your site.
Apart from that, you should improve your page speed. You find that today Google is using mobile page speed as a ranking factor. Thus why you need to make sure that your site is as fast as you can. Making this step will help in promoting a better user experience as well as increasing your search results.
Last but not least, you should also make sure that your articles are easy to share. This will require you to include social share icons anytime you publish a new blog.